A transactional approach to customer loyalty in the hotel industry

International Journal of Contemporary Hospitality Management

Volumn 21, Issue 3, 2009, Pages 239-250

  Osman, Hanaa ^a   Hemmington, Nigel ^a   Bowie, David ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Brands; Customer loyalty; Hotels; Market segmentation; Relationship marketing; United Kingdom

Indexed keywords

EID: 69549126180     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110910948279     Document Type: Article

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