Assessing the Effects of Perceived Value and Satisfaction on Customer Loyalty: A 'Green' Perspective

Corporate Social Responsibility and Environmental Management

Volumn 20, Issue 3, 2013, Pages 146-156

  Hur, Won Moo ^a   Kim, Yeonshin ^b   Park, Kyungdo ^c  

^a Pukyong National University   (South Korea)

^b Myong Ji University   (South Korea)

^c Sogang University   (South Korea)

Author keywords

Consumer value; Environmental marketing; Hybrid satisfaction; Loyalty; Price consciousness; Sustainable consumption

Indexed keywords

EID: 84877620396     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.1280     Document Type: Article

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