Footprints in the sands of time: A comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time

Journal of Marketing

Volumn 78, Issue 6, 2014, Pages 78-102

  Haumann, Till ^a   Quaiser, Benjamin ^b   Wieseke, Jan ^c,d   Rese, Mario ^a,c  

^a RUHR UNIVERSITY BOCHUM   (Germany)

^b Berlin University of Applied Sciences   (United States)

^c EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

^d LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Customer loyalty; Customer satisfaction; Customer willingness to pay; Customer company identification; Latent growth modeling

Indexed keywords

EID: 84921389763     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.13.0509     Document Type: Article

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