The long-term stock market valuation of customer satisfaction

Journal of Marketing

Volumn 72, Issue 4, 2008, Pages 105-122

  Aksoy, Lerzan ^a   Cooil, Bruce ^b   Groening, Christopher ^c   Keiningham, Timothy L ^d   Yalçin, Atakan ^e  

^a FORDHAM UNIVERSITY   (United States)

^b VANDERBILT UNIVERSITY   (United States)

^c UNIVERSITY OF MISSOURI   (United States)

^d Ipsos   (United States)

^e KOÇ UNIVERSITY   (Turkey)

Author keywords

Abnormal returns; Customer satisfaction; Financial models; Firm valuation; Stock returns

Indexed keywords

EID: 47849090981     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.4.105     Document Type: Article

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