The influence of friends on consumer spending: The role of agency-communion orientation and self-monitoring

Journal of Marketing Research

Volumn 48, Issue 4, 2011, Pages 741-754

  Kurt, Didem ^a   Jeffrey Inman, J ^b   Argo, Jennifer J ^c  

^a Alfred Wesley Frey Marketing   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

^c UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Agency communion theory; Impression management; Self monitoring; Social influence

Indexed keywords

EID: 80052452352     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.4.741     Document Type: Article

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