Identification with the retail organization and customer-perceived employee similarity: Effects on customer spending

Journal of Applied Psychology

Volumn 97, Issue 5, 2012, Pages 1049-1058

  Netemeyer, Richard G ^a   Heilman, Carrie M ^a   Maxham III, James G ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Customer and employee identification; Customer spending; Customer perceived employee similarity

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; EMPLOYMENT; FEMALE; FINANCIAL MANAGEMENT; HUMAN; MALE; ORGANIZATION; SOCIAL BEHAVIOR;

COMMERCE; EMPLOYMENT; FEMALE; FINANCING, PERSONAL; HUMANS; MALE; ORGANIZATIONS; SOCIAL IDENTIFICATION;

EID: 84871682559     PISSN: 00219010     EISSN: None     Source Type: Journal    
DOI: 10.1037/a0028792     Document Type: Article

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