How advertising works: What do we really know?

Journal of Marketing

Volumn 63, Issue 1, 1999, Pages 26-43

  Vakratsas, Demetrios ^a   Ambler, Tim ^a  

^a NONE

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[No Author keywords available]

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EID: 0033476852     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251999     Document Type: Article

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