Relationship velocity: Toward a theory of relationship dynamics

Journal of Marketing

Volumn 77, Issue 1, 2013, Pages 13-30

  Palmatier, Robert W ^a   Houston, Mark B ^b   Dant, Rajiv P ^c   Grewal, Dhruv ^d  

^a UNIVERSITY OF WASHINGTON   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

^c UNIVERSITY OF OKLAHOMA   (United States)

^d BABSON COLLEGE   (United States)

Author keywords

Commitment velocity; Latent growth curve; Life cycle; Relationship velocity; Theory of relationship dynamics

Indexed keywords

EID: 84873315412     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0219     Document Type: Article

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