Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement

Journal of Marketing

Volumn 77, Issue 6, 2013, Pages 54-72

  Homburg, Christian ^a,b   Stierl, Marcel ^a   Bornemann, Torsten ^c  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c UNIVERSITY OF STUTTGART   (Germany)

Author keywords

Business to business marketing; Corporate social responsibility; Customer company identification; Supplier customer relationships; Trust

Indexed keywords

EID: 84887929606     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.12.0089     Document Type: Article

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