Enough is enough! When identification no longer prevents negative corporate associations

Journal of the Academy of Marketing Science

Volumn 34, Issue 2, 2006, Pages 185-194

  Einwiller, Sabine A ^a   Fedorikhin, Alexander ^b,e   Johnson, Allison R ^c,f   Kamins, Michael A ^d,g  

^a UNIVERSITY OF APPLIED SCIENCES AND ARTS NORTHWESTERN SWITZERLAND   (Switzerland)

^b INDIANA UNIVERSITY   (United States)

^c QUEEN S UNIVERSITY   (Canada)

^d UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^e INDIANA UNIVERSITY   (United States)

^f QUEEN S UNIVERSITY   (Canada)

^g UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Consumer company identification; Corporate associations; Negative publicity

Indexed keywords

EID: 33644611419     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305284983     Document Type: Article

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