Why Do Donors Donate?: Examining the Effects of Organizational Identification and Identity Salience on the Relationships among Satisfaction, Loyalty, and Donation Behavior

Journal of Service Research

Volumn 16, Issue 4, 2013, Pages 533-548

  Boenigk, Silke ^a   Helmig, Bernd ^b  

^a UNIVERSITY OF HAMBURG   (Germany)

^b UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

customer company identification; donor identity salience; donor relationship management; donor nonprofit identification; identity salience; nonprofit services; organizational identification

Indexed keywords

EID: 84885231377     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670513486169     Document Type: Article

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