Do customers and employees enjoy service participation? Synergistic effects of self-And other-efficacy

Journal of Marketing

Volumn 76, Issue 6, 2012, Pages 121-140

  Yim, Chi Kin ^a   Chan, Kimmy Wa ^b   Lam, Simon S K ^a  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Customer participation; Financial services; Other efficacy; Participation enjoyment; Self efficacy; Value cocreation

Indexed keywords

EID: 84869122538     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0205     Document Type: Article

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