Erratum to: When Does Retargeting Work? Information Specificity in Online Advertising (Journal of Marketing Research, (2013), 50, 5, (561–576), 10.1509/jmr.11.0503);When does retargeting work? Information specificity in online advertising

Journal of Marketing Research

Volumn 50, Issue 5, 2013, Pages 561-576

  Lambrecht, Anja ^a   Tucker, Catherine ^b,c  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c NATIONAL BUREAU OF ECONOMIC RESEARCH   (United States)

Author keywords

Construal level theory; Field experiments; Online advertising; Online decision process; Retargeting

Indexed keywords

EID: 84886686977     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.11.0503a     Document Type: Erratum

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