From Subsistence Marketplaces Up, from General Macromarketing Theories Down: Bringing Marketing's Contribution to Development into the Theoretical Midrange

Journal of Macromarketing

Volumn 34, Issue 2, 2014, Pages 199-212

  Ingenbleek, Paul T M ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

development; emerging markets; macromarketing; market orientation; marketing theory; subsistence marketplaces; sustainability; transformative marketing research

Indexed keywords

EID: 84899684128     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146714522122     Document Type: Article

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