Understanding factors that influence purchases in subsistence markets

Journal of Business Research

Volumn 63, Issue 6, 2010, Pages 643-650

  Chikweche, Tendai ^a   Fletcher, Richard ^a  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

Consumer purchase decision making; Purchase drivers; Subsistence markets; Zimbabwe

Indexed keywords

EID: 77952583495     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.04.024     Document Type: Article

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