Market-focused sustainability: Market orientation plus!

Journal of the Academy of Marketing Science

Volumn 39, Issue 1, 2011, Pages 1-6

  Hult, G Tomas M ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Corporate social responsibility; Market orientation; Marketing; Stakeholders; Strategy; Sustainability

Indexed keywords

EID: 78650987787     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0223-4     Document Type: Editorial

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