Inclusive economic development programs and consumers' access to credit in emerging market economies: The public policy role of Marketing in rural bank programs in Ghana

Journal of Public Policy and Marketing

Volumn 32, Issue SPL.ISSUE, 2013, Pages 59-69

  Dadzie, Kofi Q ^a   Dadzie, Charlene A ^b   Winston, Evelyn M ^c   Blankson, Charles ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c CLARK ATLANTA UNIVERSITY   (United States)

Author keywords

Consumer inclusiveness; Demand aggregation advantage; Financial institutions; Ghana; Rural economic development policy

Indexed keywords

EID: 84878390760     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.12.052     Document Type: Article

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