Managerial identification of competitors

Journal of Marketing

Volumn 63, Issue 3, 1999, Pages 67-83

  Clark, Bruce H ^a   Montgomery, David B ^b  

^a NORTHEASTERN UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033465702     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251776     Document Type: Article

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