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Journal of Macromarketing
Volumn 29, Issue 4, 2009, Pages 346-348
The changing face of markets and marketing systems in socioeconomic development: Introductory comments on the special issue
Author keywords

[No Author keywords available]
Indexed keywords

EID: 72149086936     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146709347338     Document Type: Article
Times cited : (5)
References (3)
  • 1
    • 34248575791 scopus 로고    scopus 로고
    • Processual learning, environmental pluralism, and inherent challenges of managing a socioeconomic crisis: The case of the Canadian mad cow crisis
    • Charlebois, J., and J. Labrecque. 2007. Processual learning, environmental pluralism, and inherent challenges of managing a socioeconomic crisis: The case of the Canadian mad cow crisis. Journal of Macromarketing 27:115-25.
    • (2007) Journal of Macromarketing , vol.27 , pp. 115-25
    • Charlebois, J.1    Labrecque, J.2
  • 2
    • 34548077858 scopus 로고    scopus 로고
    • Marketing systems: A core macromarketing concept
    • Layton, R.A. 2007. Marketing systems: A core macromarketing concept. Journal of Macromarketing 27:227-42.
    • (2007) Journal of Macromarketing , vol.27 , pp. 227-42
    • Layton, R.A.1
  • 3
    • 48749091303 scopus 로고    scopus 로고
    • The search for a dominant logic: A macromarketing perspective
    • Layton, R.A. 2008. The search for a dominant logic: A macromarketing perspective. Journal of Macromarketing 28:215-27.
    • (2008) Journal of Macromarketing , vol.28 , pp. 215-27
    • Layton, R.A.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.