Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science

Volumn 40, Issue 1, 2012, Pages 35-52

  Achrol, Ravi S ^a   Kotler, Philip ^b  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Consumer networks; Consumer neurophysiology; Consumer sensory processes; Consumption experience; Marketing and poverty alleviation; Marketing future; Marketing networks; Marketing paradigm; Marketing theory; Nanotechnology; Sustainable marketing

Indexed keywords

EID: 84855297152     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0255-4     Document Type: Article

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