Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

Journal of Business Research

Volumn 63, Issue 6, 2010, Pages 535-537

  Viswanathan, Madhu ^a   Rosa, José Antonio ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

Base of the pyramid; Subsistence marketplaces

Indexed keywords

EID: 77952585919     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.06.001     Document Type: Article

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