Enhancing new product adoption at the base of the pyramid: A contextualized model

Journal of Product Innovation Management

Volumn 29, Issue 1, 2012, Pages 21-32

  Nakata, Cheryl ^a   Weidner, Kelly ^b  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

BASE OF THE PYRAMIDS; GLOBAL MARKET; KNOW-HOW; NEW PRODUCT; QUALITY PRODUCT; SOCIAL CONTEXT;

DEVELOPING COUNTRIES; INTERNATIONAL TRADE;

INDUSTRY;

EID: 81555220072     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00876.x     Document Type: Article

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