The effects of traditional and social earned media on sales: A study of a microlending marketplace

Journal of Marketing Research

Volumn 49, Issue 5, 2012, Pages 624-639

  Stephen, Andrew T ^a   Galak, Jeff ^b  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Copula model; Earned media; Multivariate time series model; Publicity; Social media

Indexed keywords

EID: 84868029636     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0401     Document Type: Article

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