From impactful research to sustainable innovations for subsistence marketplaces

Journal of Business Research

Volumn 65, Issue 12, 2012, Pages 1655-1657

  Nakata, Cheryl ^a   Viswanathan, Madhubalan ^b  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Base of the pyramid; Entrepreneur; Markets; Strategy; Subsistence; Sustainable innovations

Indexed keywords

EID: 84870294153     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.005     Document Type: Article

References (4)

1. Rosa J., Viswanathan M. Product and market development for subsistence marketplaces: Consumption and entrepreneurship beyond literacy and resource barriers. Advances in International Management Series 2007, Elsevier.
2. Viswanathan M., Rosa J. Product and market development for subsistence marketplaces: Consumption and entrepreneurship beyond literacy and resource barriers. Advances in International Management Series 2007, 1-17. Elsevier, Joseph Cheng and Michael Hitt, Series Editors. J. Rosa, M. Viswanathan (Eds.).
3. Viswanathan M., Rosa J. Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world. Journal of Business Research 2010, 63(6):535-537.
4. Viswanathan M., Sridharan S. From subsistence marketplaces to sustainable marketplaces: A bottom-up perspective on the role of business in poverty alleviation. Ivey Business Journal 2009, (March/April).