Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

International Journal of Research in Marketing

Volumn 30, Issue 1, 2013, Pages 83-97

  Ingenbleek, Paul T M ^a   Tessema, Workneh Kassa ^b   van Trijp, Hans C M ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b HARAMAYA UNIVERSITY   (Ethiopia)

Author keywords

Bias; Emerging markets; Equivalence; Market orientation; Research methodology; Subsistence markets

Indexed keywords

EID: 84873114877     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.11.003     Document Type: Article

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