The concept of hope and its relevance to product evaluation and choice

Journal of Marketing

Volumn 69, Issue 1, 2005, Pages 1-14

  MacInnis, Deborah J ^a   De Mello, Gustavo E ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 13244296809     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.69.1.1.55513     Document Type: Review

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