Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing

Journal of Public Policy and Marketing

Volumn 28, Issue 1, 2009, Pages 85-94

  Viswanathan, Madhubalan ^a   Sridharan, Srinivas ^b   Gau, Roland ^a   Ritchie, Robin ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

^c CARLETON UNIVERSITY   (Canada)

Author keywords

Consumer education; Entrepreneurship; Low literate consumer behavior; Marketplace literacy; Subsistence marketplaces

Indexed keywords

EID: 70349200889     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.1.85     Document Type: Article

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