Bridging the institutional divide: Partnerships in subsistence markets

Journal of Business Research

Volumn 65, Issue 12, 2012, Pages 1721-1727

  Rivera Santos, Miguel ^a   Rufín, Carlos ^b   Kolk, Ans ^c  

^a BABSON COLLEGE   (United States)

^b SUFFOLK UNIVERSITY   (United States)

^c Business School   (Netherlands)

Author keywords

Base of the Pyramid; Cognitive institutions; Cross sector partnerships; Normative institutions; Poverty; Regulative institutions; Subsistence marketplaces; Subsistence markets

Indexed keywords

EID: 84870290119     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.013     Document Type: Article

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