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Volumn 11, Issue 1, 2011, Pages 75-91

Theorizing about the service dominant logic: The bridging role of middle range theory

Author keywords

empirical evidence; general theory; marketing practices; middle range theory; service dominant logic; theorizing

Indexed keywords


EID: 79953702835     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593110393714     Document Type: Article
Times cited : (127)

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