Strategic motivations and choice in subsistence markets

Journal of Business Research

Volumn 63, Issue 6, 2010, Pages 651-655

  Elaydi, Raed ^a   Harrison, Charles ^b  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Base of the pyramid; Micro lending; Microfinance; Poverty alleviation; Sri Lanka; Subsistence marketplaces

Indexed keywords

EID: 77952582605     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.04.026     Document Type: Article

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