Dynamic transformations for base-of-the-pyramid market clusters

Journal of the Academy of Marketing Science

Volumn 33, Issue 3, 2005, Pages 254-274

  Arnould, Eric J ^a   Mohr, Jakki J ^b  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b UNIVERSITY OF MONTANA   (United States)

Author keywords

Base of the pyramid markets; Market clusters; Market strategy; Marketing and development; Niger Republic

Indexed keywords

EID: 22144473362     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304273495     Document Type: Article

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