Stakeholder marketing: a definition and conceptual framework

AMS Review

Volumn 1, Issue 1, 2011, Pages 44-65

  Hult, G Tomas M ^a   Mena, Jeannette A ^b   Ferrell, O C ^c   Ferrell, Linda ^c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

^c UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

Exchange theory; Stakeholder marketing; Stakeholder orientation; Stakeholders

Indexed keywords

EID: 84865346443     PISSN: 1869814X     EISSN: 18698182     Source Type: Journal    
DOI: 10.1007/s13162-011-0002-5     Document Type: Review

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