Understanding consumption and entrepreneurship in subsistence marketplaces

Journal of Business Research

Volumn 63, Issue 6, 2010, Pages 570-581

  Viswanathan, Madhu ^a   Sridharan, Srinivas ^b   Ritchie, Robin ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

^c CARLETON UNIVERSITY   (Canada)

Author keywords

Subsistence consumers; Subsistence entrepreneurs; Subsistence marketplaces

Indexed keywords

EID: 77952585918     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.023     Document Type: Article

References (70)

1. Achrol Ravi S., Kotler Philip Marketing in the network economy. Journal of Marketing 1999, 63(4):146-163.
2. Adkins Natalie R., Ozanne Julie L. The low literate consumer. Journal of Consumer Research 2005, 32(1):93-105.
3. Alwitt Linda F. Marketing and the poor. American Behavioral Scientist 1995, 38(4):564-577.
4. Anderson James C., Hakansson Hakan, Johanson Jan Dyadic business relationships within a business network context. Journal of Marketing 1994, 58(4):1-15.
5. Baker Wayne E. Market networks and corporate behavior. American Journal of Sociology 1990, 96(3):589-625.
6. Bandura Albert Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review 1977, 84:191-215.
7. Bandura Albert Social Foundations of Thought and Action: A Social Cognitive Theory 1986, Prentice-Hall, Englewood Cliffs, NJ.
8. Bandura Albert Self-efficacy: The Exercise of Control 1997, WH Freeman, New York.
9. Baron Robert A, Markman Gideon D. Beyond social capital: the role of social skills in entrepreneurs' success. Academy of Management Executive 2000, 14(1):106-116.
10. Blois Keith J. Relationships in business-to-business marketing - how is their value assessed? Marketing Intelligence and Planning 1999, 17(2):91-99.
11. Bourdieu Pierre The forms of capital. Handbook for Theory and Research for the Sociology of Education 1985, 241-258. J.G. Richardson (Ed.).
12. Brown Jacqueline J., Reingen Peter H. Social ties and word-of-mouth referral behavior. Journal of Consumer Research 1987, 14(3):350-362.
13. Burt Ronald S. The network structure of social capital. Research in Organizational Behavior 2000, 22:345-423.
14. Carter Michael Rand Julian May Poverty, livelihood and class in rural South Africa. World Development 1999, 27(1):1.
15. Cattell Vicky Poor people, poor places, and poor health: the mediating role of social networks and social capital. Social Science & Medicine 2001, 52(10):1501-1516.
16. Coleman James S. Social capital in the creation of human capital. American Journal of Sociology 1988, 94:S95-S120.
17. Colvin Randall C. Judgable people: Personality, behavior, and competing explanations. Journal of Personality and Social Psychology 1993, 64:861-873.
18. David Caplowitz The poor pay more: Consumer practices of low-income families 1967, Free Press, New York.
19. De Soto Hernando The other path: the informal revolution 1989, Harper and Row, New York, 1989.
20. Davis Gerald F, Greve Henrich R. Corporate elite networks and governance changes in the 1980s. American Journal of Sociology 1997, 103(1):1-37.
21. Dimaggio Paul, Louch Hugh Socially embedded consumer transactions: For what kinds of purchases do people most often use networks? American Sociological Review 1998, 63(5):619-637.
22. Espinoza Vicente Social networks among the urban poor: Inequality and integration in a Latin American city. Networks in the Global Village: Life in contemporary communities 1999, Westview Press. B. Wellman (Ed.).
23. Feick Lawrence F., Price Linda The market maven: A diffuser of marketplace information. Journal of Marketing 1987, 51:83-97.
24. Galab S., Chandrasekhara Rao N. Women's Self-help groups, poverty alleviation and empowerment. Economic and Political Weekly 1983, 38(3):1274-1283.
25. Granovetter Mark The strength of weak ties: A network theory revisited. Sociological Theory 1983, 1(1):201.
26. Greve Arent, Salaff Janet W. Social networks and entrepreneurship. Entrepreneurship Theory and Practice 2003, 28(1):1-22.
27. Grootaert Christiaan, Narayan Deepa, Jones Veronica, Woolcock Michael N. Measuring social capital: An integrated questionnaire 2004, World Bank, Washington DC.
28. Gyekye Kwame Tradition and modernity: Philosophical reflections on the African experience 1997, Oxford University Press, US.
29. Hart Stuart L., Christensen Clayton M. The great leap: Driving innovation from the base of the pyramid. Sloan Management Review 2002, 44(1):51-56.
30. Herreros Francisco The problem of forming social capital: Why trust? 2004, Palgrave/Macmillan, New York.
31. Hill Ronald P., Stamey Mark The homeless in America: An examination of possessions and consumption behaviors. Journal of Consumer Research 1990, 17(3):303-321.
32. Hill Ronald P, Stephens Debra L. Impoverished Consumers and Consumer Behavior: The case of AFDC mothers. Journal of Macromarketing 1997, 17:32-48. (Fall).
33. Humphrey John, Schmitz Hubert Trust and inter-firm relations in developing and transition economies. Journal of Development Studies 1998, 34(4):32-61.
34. Iacobucci Dawn, Ostrom Amy Commercial and interpersonal relationships: Using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce. International Journal of Research in Marketing 1996, 13(1):53-72.
35. Jacobs M.K., Goodman G. Psychology and self-help groups: Predictions on a partnership. American Psychologist 1989, 536-545.
36. Katz Alfred H., Bender Eugene I. The Strength in Us: Self-Help Groups in the Modern World 1976, New Viewpoints, New York.
37. Lin Nan Social resources and instrumental action. Social Structure and Network Analysis 1982, 131-145. Sage, Beverly Hills, CA. M. Peter,, L. Nan, (Eds.).
38. Lin Nan Social networks and status attainment. Annual Review of Sociology 1999, 25:467-488.
39. Maranz David African friends and money matters 2001, SIL International, Dallas.
40. Mendel Dick Double jeopardy: Why the poor pay more 2005, The Annie E. Casey Foundation, Baltimore.
41. Montgomery Richard Disciplining or protecting the poor? Avoiding the social costs of peer pressure in micro-credit schemes. Journal of International Development 1996, 8:289-305. (Dec).
42. Moser Caroline The asset vulnerability framework: Reassessing urban poverty reduction strategies. World Development 1998, 26(1):1-19.
43. Narayan Deepa Bonds and bridges: Social capital and poverty. Policy Research Working Paper 1999; No. 2167 1999, The World Bank, Washington, DC.
44. Narayan Deepa, Petesch Patti Voices of the Poor: From Many Lands 2002, Oxford University Press, New York, NY.
45. Narayan Deepa, Prichett Lant Cents and sociability: Household income and social capital in rural Tanzania. Economic Development and Cultural Change 1999, 47(4):871-897.
46. Podolny Joel M., Page Karen L. Network forms of organization. Annual Review of Sociology 1998, 24:57-76.
47. Portes Alejandro Social capital: Its origins and applications in modern sociology. Annual Review of Sociology 1998, 24:1-24.
48. Portes Alejandro, Landolt Patricia The downside of social capital. The American Prospect 1996, 18-21, and 94. Summer.
49. Prahalad Coimbatore K. The fortune at the bottom of the pyramid 2005, Wharton School Pub, Upper Saddle River, N.J.
50. Rankin-Young M., Bradley Michael T. Social withdrawal: Self-efficacy, happiness, and popularity in introverted and extroverted adolescents. Canadian Journal of School Psychology 1998, 14:21-35.
51. Riggio Ronald E. Assessment of basic social skills. Journal of Personality and Social Psychology 1986, 51:649-660.
52. Rook Karen S. Research on social support, loneliness, and social isolation: Toward an integration. Review of Personality & Social Psychology 1984, 5:239-264.
53. Rosenthal Robert Skill in nonverbal communication: Individual differences 1979, Oelgeschlager, Gunn & Hain, Cambridge, MA.
54. Schwarzer Ralf, Jerusalem Matthias Generalized Self-Efficacy Scale. Measures in Health Psychology: A User's Portfolio. Causal and Control Beliefs 1995, 35-37. NFER-Nelson, Windsor, England. J. Weinman, S. Wright, M. Johnston (Eds.).
55. Selnes Fred Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing 1998, 32(3/4):305-322.
56. Sparrowe Raymond, Kraimer Maria L., Liden Robert C., Wayne Sandy J. Social networks and the performance of individuals and groups. Academy of Management Journal 2001, 44(2):316-325.
57. Thorelli Hans B. Consumer policy for the third world. Journal of Consumer Policy 1981, 5:197-211. (September).
58. Thorp R., Stewart F., Heyer A. When and how far is group formation a route out of chronic poverty? World Development 2005, 33:907-920. (June).
59. Uzzi Brian Social structure and competition in inter-firm networks: The paradox of embeddedness. Administrative Science Quarterly 1997, 42(2):417-418.
60. Viswanathan, Madhu, (2007), "Understanding product and market interactions in subsistence marketplaces: A study in South India," in: Madhu, Viswanathan and Rosa, Jose, eds, Product and market development for subsistence marketplaces: Consumption and entrepreneurship beyond literacy and resource barriers. In: Cheng Joseph, Hitt Michael, series editors. Advances in International Management Series. Elsevier, pp. 21-57.
61. Viswanathan, Madhu and Rosa, Jose (2007), "Product and market development for subsistence marketplaces: Consumption and entrepreneurship beyond literacy and resource barriers," in: Jose Rosa, Madhu Viswanathan, eds, Product and market development for subsistence marketplaces: Consumption and entrepreneurship beyond literacy and resource barriers, in: Cheng Joseph, Hitt Michael, series editors. Advances in International Management Series. Elsevier, pp. 1-17.
62. Viswanathan, Madhu, and Srinivas Sridharan (2009), "From Subsistence Marketplaces to Sustainable Marketplaces: A Bottom-Up Perspective of the Role of Business in Poverty Alleviation," Ivey Business Journal (Online), March-April.
63. Viswanathan Madhu, Rosa Jose A., Harris James Decision-making and coping by functionally illiterate consumers and some implications for marketing management. Journal of Marketing 2005, 69(1):15-31.
64. Viswanathan Madhu, Gajendiran S., Venkatesan R. Enabling consumer and entrepreneurial literacy in subsistence marketplaces: A research-based approach to educational programs 2008, Springer.
65. Viswanathan Madhu, Gajendiran S., Venkatesan R. Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India. International Journal of Educational Development 2008, 28(3):300-319.
66. Viswanathan Madhu, Sridharan Srinivas, Ritchie Robin Marketing in subsistence marketplaces. Alleviating Poverty Through Business Strategy 2008, 209-231. Palgrave Macmillan, 2008. W. Charles (Ed.).
67. Wilson Craig, Wislon Peter Make poverty business: Increase profits and reduce risks by engaging with the poor 2006, Greenleaf.
68. Wood Geoff Staying secure, staying poor: the "Faustian Bargain. World Development 2003, 31(3):455.
69. Woolcock Michael Social capital and economic development: Toward a theoretical synthesis and policy framework. Theory and Society 1998, 27(2):151-208.
70. Woolcock Michael Microenterprise and social capital: A framework for theory, research, and policy. The Journal of Socio-Economics 2001, 30(2):193-198.