Low socioeconomic class and consumer complexity expectations for new product technology

Journal of Business Research

Volumn 63, Issue 6, 2010, Pages 538-547

  Trujillo, Carlos A ^a   Barrios, Andrés ^a   Camacho, Sonia M ^a   Rosa, José Antonio ^b  

^a UNIVERSIDAD DE LOS ANDES   (Colombia)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

Adoption of new product technology; Complexity expectation; Subsistence markets

Indexed keywords

EID: 77952581090     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.05.010     Document Type: Article

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