Impact of emerging markets on marketing: Rethinking existing perspectives and practices

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 166-182

  Sheth, Jagdish N ^a  

^a EMORY UNIVERSITY   (United States)

Author keywords

Affordability; Emerging markets; Inclusive growth; Sustainability

Indexed keywords

EID: 79959370636     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.166     Document Type: Review

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