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Volumn 29, Issue 4, 2013, Pages 1430-1440

Negative online word-of-mouth: Behavioral indicator or emotional release?

Author keywords

Community usefulness; Company usefulness; Negative online word of mouth; Positive and negative affect; Post consumption; Repatronage; Switching

Indexed keywords

COMMUNITY USEFULNESS; NEGATIVE AFFECTS; NEGATIVE ONLINE WORD-OF-MOUTH; POST-CONSUMPTION; REPATRONAGE;

EID: 84874909629     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2013.01.043     Document Type: Article
Times cited : (155)

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