Customer repurchase intention: A general structural equation model

European Journal of Marketing

Volumn 37, Issue 11-12, 2003, Pages 1762-1800

  Hellier, Phillip K ^a   Geursen, Gus M ^b   Carr, Rodney A ^a   Rickard, John A ^c  

^a DEAKIN UNIVERSITY   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Brand awareness; Customer loyalty; Customer satisfaction; Product quality

Indexed keywords

EID: 85118133402     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310495456     Document Type: Article

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