Experiential goods with network externalities effects: An empirical study of online rating system

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 1050-1057

  Yang, Jun ^a   Mai, Enping Shirley ^b  

^a UNIVERSITY OF HOUSTON VICTORIA   (United States)

^b EAST CAROLINA UNIVERSITY   (United States)

Author keywords

Experience attributes; Experiential goods; Hedonic goods; Network externalities; Virtual worlds; Word of mouth

Indexed keywords

EID: 77955280099     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.04.029     Document Type: Article

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