The theory of cognitive dissonance: A marketing and management perspective

Procedia - Social and Behavioral Sciences

Volumn 24, Issue , 2011, Pages 378-386

  Telci, E Eser ^a   Maden, Ceyda ^a   Kantur, Deniz ^b  

^a ALTINBAS UNIVERSITY   (Turkey)

^b DOGUS UNIVERSITY   (Turkey)

Author keywords

Management science; Marketing science; Theory of cognitive dissonance

Indexed keywords

EID: 81055139627     PISSN: 18770428     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1016/j.sbspro.2011.09.120     Document Type: Conference Paper

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