An empirical investigation of electronic word-of-mouth: Informational motive and corporate response strategy

Computers in Human Behavior

Volumn 26, Issue 5, 2010, Pages 1073-1080

  Lee, Young Lyoul ^a   Song, Seokwoo ^b  

^a Korean Telecommunication   (South Korea)

^b WEBER STATE UNIVERSITY   (United States)

Author keywords

Corporate response strategies; Electronic word of mouth; Online complaint behavior

Indexed keywords

CAUSAL ATTRIBUTIONS; EMPIRICAL INVESTIGATION;

EID: 77955267873     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.03.009     Document Type: Article

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