When consumers love their brands: Exploring the concept and its dimensions

Journal of Business Research

Volumn 61, Issue 10, 2008, Pages 1062-1075

  Albert, Noël ^a,b   Merunka, Dwight ^c,d   Valette Florence, Pierre ^a,e  

^a UNIV GRENOBLE ALPES   (France)

^b UNIVERSITÉ LYON 1   (France)

^c AIX MARSEILLE UNIVERSITY   (France)

^d KEDGE BUSINESS SCHOOL   (France)

^e SKEMA BUSINESS SCHOOL   (France)

Author keywords

Brand management; Brand consumer relationship; Cultural differences; Love

Indexed keywords

EID: 49449118388     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.09.014     Document Type: Article

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