Rules of engagement: Practice what you tweet

Public Relations Review

Volumn 38, Issue 1, 2012, Pages 165-167

  Wigley, Shelley ^a   Lewis, Bobbi Kay ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Dialogic public relations theory; Public engagement; Twitter; Two way symmetrical communication

Indexed keywords

EID: 84856686209     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.08.020     Document Type: Article

References (4)

1. Falkow, S. (2010). Active twitter users are your most influential consumers. The proactive report. Retrieved from http://www.proactivereport.com/.
2. Holsti O.R. Content analysis for the social sciences and humanities 1969, Addison-Wesley, Reading, MA.
3. Lubin, G. (2010). The 18 worst companies in America. Business Insider. Retrieved from http://www.businessinsider.com/.
4. Solis, B. (2010). Are your ears burning? In Social networks, one-third of consumers talk brands every week. BrianSolis. Retrieved from http://www.briansolis.com/.