Information direction, website reputation and eWOM effect: A moderating role of product type

Journal of Business Research

Volumn 62, Issue 1, 2009, Pages 61-67

  Park, Cheol ^a   Lee, Thae Min ^b  

^a Korea University   (South Korea)

^b Chungbuk National University   (South Korea)

Author keywords

Direction; Electronic word of mouth (eWOM); Experience goods; Internet marketing; Search goods; Website reputation

Indexed keywords

EID: 56549131071     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.11.017     Document Type: Article

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