The internet and the birth of real consumer power

Business Horizons

Volumn 45, Issue 4, 2002, Pages 7-14

  Pitt, Leyland F ^a   Berthon, Pierre R ^b   Watson, Richard T ^c   Zinkhan, George M ^d  

^a CURTIN UNIVERSITY   (Australia)

^b BENTLEY COLLEGE   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

^d The Coca Cola Company   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036067246     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(02)00220-3     Document Type: Article

References (16)

1. The death of distance: How the communications revolution will change our lives
2. Lessons from the steel axe: Culture, technology and organizational change
3. Web pages filled with customer gripes can sting corporations
4. Judges agree: McDonald's can be bad for you
5. Marketing in hypermedia computer-mediated environments: Conceptual foundations
6. Economics, organization, and management
7. A cognitive model of the antecedents and consequences of satisfaction decisions
8. America's second democracy: Consumer sovereignty
9. Steel axes for Stone Age Australians
10. Information technology and accelerated science: The case of the Pentium flaw
11. Attractors: Building mountains in the flat landscape of the World Wide Web
12. Can your complaints, adroitly repackaged, build a Web Business?
13. How consumer evaluation processes differ between goods and services