The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation

Journal of Interactive Marketing

Volumn 24, Issue 3, 2010, Pages 185-197

  Chakravarty, Anindita ^a   Liu, Yong ^b   Mazumdar, Tridib ^c  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c SYRACUSE UNIVERSITY   (United States)

Author keywords

Movies; Online user comments; Product evaluation; Professional reviews; Segmentation; Social media; Third party reviews; Word of mouth

Indexed keywords

EID: 77955844600     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.04.001     Document Type: Article

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