Telecom's search for the ultimate customer loyalty platform

Journal of Consumer Marketing

Volumn 25, Issue 5, 2008, Pages 314-318

  Ferguson, Rick ^a   Brohaugh, Bill ^a  

^a COLLOQUY ^*  (United States)

Author keywords

Customer loyalty; Customer relations; Marketing strategy; Telecommunications; Wireless

Indexed keywords

EID: 49349083001     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810890543     Document Type: Article

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