Word of mouth communication within online communities: Conceptualizing the online social network

Journal of Interactive Marketing

Volumn 21, Issue 3, 2007, Pages 2-20

  Brown, Jo ^a   Broderick, Amanda J ^a   Lee, Nick ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548622644     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20082     Document Type: Article

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