Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment

Psychology and Marketing

Volumn 22, Issue 12, 2005, Pages 937-953

  Nyer, Prashanth U ^a   Gopinath, Mahesh ^b  

^a CHAPMAN UNIVERSITY   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29144441580     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20092     Document Type: Review

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