The different roles of product originality and usefulness in generating word-of-mouth

International Journal of Research in Marketing

Volumn 28, Issue 2, 2011, Pages 109-119

  Moldovan, Sarit ^a   Goldenberg, Jacob ^b   Chattopadhyay, Amitava ^c  

^a TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

^b HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^c INSEAD   (Singapore)

Author keywords

Diffusion of innovations; Product design; Product originality; Product usefulness; Word of mouth

Indexed keywords

EID: 79958001275     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.11.003     Document Type: Article

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