Identity-based consumer behavior

International Journal of Research in Marketing

Volumn 29, Issue 4, 2012, Pages 310-321

  Reed, Americus ^a   Forehand, Mark R ^b   Puntoni, Stefano ^c   Warlop, Luk ^d  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c ERASMUS UNIVERSITY   (Netherlands)

^d UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Consumer behavior; Identity

Indexed keywords

EID: 84870302413     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.08.002     Document Type: Article

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